Strategy

Drive to Zero is built around a technology strategy for change developed together with the California Air Resources Board (CARB). The strategy identified the commercial vehicle market segments where zero-emission and near-zero technology is most likely to succeed in the near term (called “beachheads” or first success markets), and the pathways into other segments where the technology can move next as vehicle volumes and supply chains grow.

These first markets were identified based on technology readiness, duty cycle and use, industrial activity and capacity, and business case. The “beachhead” strategy has been incorporated into CARB’s three-year investment plan strategy and approved by its Board. It aligns closely with the market and product strategies of major truck and component makers worldwide.

For zero-emissions, the early “beachhead” markets and pathways are: transit buses, then shuttle vans, package and delivery vans and trucks, terminal tractors, then port equipment and regional distribution (freight) trucks.

Drive to Zero is working with partners to implement and support this technology strategy in several launch regions, initially parts of North America, Western Europe, China and Japan and India. These partners are enacting policies, regulations, incentives and other tools to drive the early markets. Consider taking part taking part!